PENGARUH KREDIBILITAS INFLUENCER PADA EFEKTIVITAS IKLAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK MINAT BELI KONSUMEN (STUDI PADA PENGIKUT INSTAGRAM AYUDIA BING SLAMET)
نویسندگان
چکیده
This study aims to analyze the influence of influencers' credibility on effectiveness Instagram social media advertising in shaping consumer buying interest (Study followers Ayudia Bing Slamet). The subjects this were students using who Special Region Yogyakarta. research was conducted with a sample size 200 respondents determined by sampling technique non probability purposive method and distributing questionnaires Google Forms. analytical tool used is Structural Equation Modeling (SEM) AMOS 24 application program. Based analysis, it found that attractiveness influencers had positive effect attitudes towards advertising, trustworthiness influencer expertise interest.
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ژورنال
عنوان ژورنال: Jurnal Fokus Manajemen Bisnis
سال: 2021
ISSN: ['2088-4079', '2716-0521']
DOI: https://doi.org/10.12928/fokus.v11i1.3734